PRODUCT PAGE IMPROVEMENT
My main role here was to improve the product page on website. The project was preceded by research and the creation of personas.
The changes I made concerned the appearance of the product page. For example increasing the readability of the page, visualizing the preview of products and the availability of its colors, simplifying the selection of sizes and variants of the product, putting the opinion into a separate clickable menu. The entire process has been simplified so that the user does not feel lost and overwhelmed.
My role:
1. Research and analysis
2. On-line interviews & persona creation
3. Miro board with pros and cons of the site
4. Wireframe
5. Prototype
Research process
I choose on-line user testing 1-on-1 with usability test scenario.
I conducted tests on 4 people and asked them to perform several tasks including:
1. Warm-up with questions about their on-line shopping preferences.
2. Finding a specific product and trying to buy it.
3. Finding another specific product with specific parameters, checking the delivery price and how to get it for free.
4. Finding the store that is closest to their location.
5. Trying to join the club and receive bonuses.
1. Who are the Users?
They are people who had child or visit the site only to buy a gift for someone's child.
2. What are the cons of product page?
Lack of color filter, not very clear categories.
3. What is their goal?
To find perfect gift for child without spending too much time.
The personas and their data has been processed in Miro, the wireframe was done in Balsamiq and project in Figma.
Final project includes heart animation, basket animations and many applied overlays.
